That's pretty interesting. I'm reading "Thunderball" now and there are so many product placements I have to look up, some of which aren't to be found, but others, such as "Vanguards" the tobacco-less cigarette, have been surprising. I should be making a list.
I had a vague memory of having seen a packet of Player's cigarettes before I read "Thunderball" back in the early '80s. It's such a classic example of packaging art. And yep, the product placement, which is so overt and rampant in the modern Bond films, has its roots in the Fleming books.
Those shoes are yet another bit of evidence that typewriter = cool (at this moment in our collective consciousness). Of course, it's also obvious that they used a "typewriter" font instead of a real typewriter. The authenticity game is complicated.
Quiet-Riters sure do "carry through the years." For a while I was finding them all the time at my local thrift store -- I must have bought 7 or 8 within a year. They were all in good condition 50+ years after manufacture.
That's pretty interesting. I'm reading "Thunderball" now and there are so many product placements I have to look up, some of which aren't to be found, but others, such as "Vanguards" the tobacco-less cigarette, have been surprising. I should be making a list.
ReplyDeleteI had a vague memory of having seen a packet of Player's cigarettes before I read "Thunderball" back in the early '80s. It's such a classic example of packaging art. And yep, the product placement, which is so overt and rampant in the modern Bond films, has its roots in the Fleming books.
DeleteThose shoes are yet another bit of evidence that typewriter = cool (at this moment in our collective consciousness). Of course, it's also obvious that they used a "typewriter" font instead of a real typewriter. The authenticity game is complicated.
ReplyDeleteQuiet-Riters sure do "carry through the years." For a while I was finding them all the time at my local thrift store -- I must have bought 7 or 8 within a year. They were all in good condition 50+ years after manufacture.
It's such a solid machine, Richard, although I'm tempted to strip the colour and give it a different paint job.
DeleteI'm already thinking of collecting typewriter font uses in Zurich. They are everywhere!
ReplyDeleteAnd hooray for our shoe size..