The Rolex Explorer (Reference 1016) was long pitched at those who led a more adventurous lifestyle than your Average Joe. Rugged, water-resistant and supremely legible, the Explorer became a classic for the Rolex Brand.
I was doing some handy-man crap around the front yard while wearing my Omega Railmaster and this magazine ad popped into my head.
"Hey honey, can you get my camera?", I called out to my ultra-patient wife.
And here's the result;
And here it is in glorious black and white;
The white text gets a little lost, but I tried every other colour in the spectrum and white seemed to work best. And it's a little more legible in the colour version.
Okay, now I'm hungry. 2:05pm. Yep, past lunchtime.
Thanks for reading, all!
Haha! Very clever.
ReplyDeleteQuite interesting, but I would never wear such a nice watch climbing or most any outdoor activity. Even a Rolex can get smashed.
ReplyDeleteNeat work on the ads.
Very fun!
ReplyDeleteHow about a mixed media setup? You know, the photo in glorious grayscale, and the text in a brilliant, high-contrast yellow or orange?
You almost convinced me to go outside and fix the gutters...
But could it survive a Sharknado?
ReplyDeleteThis is great! The only thing that comes close to the graphic goodness of vintage advertising is a good parody.
Thanks all!
ReplyDelete@ Dwayne, can ANYTHING survive a Sharknado?
@ Bill M, these watches were from an era when men didn't give their wristwatches a second thought and wore them no matter what they did. Everybody's gotten a little too precious with their watches in this modern age. While I can fully understand that they are terribly expensive and nobody wants to risk damaging them unnecessarily, they ARE meant to be worn and a calculated risk here and there is not a bad thing. In saying that, I too wouldn't wear a pricey watch during an activity where it might be damaged. That's what my cheaper (and yet so robust) Seiko dive watches are for. Wearing a Rolex to go mountain climbing is for folks who have more money than they know what to do with. Or they have a spare Rolex sitting at home. In which case, they have more money than they know what to do with.